Concepts in Action, Inc. (CIA) is a Philippine-based brand activation agency which aims to deliver unique, relevant and engaging experiences that help bring brands closer to consumers.

Established in 2005, we are a growing marketing agency with a proven track record of serving world-class brands (view here).

Our management team consists of seasoned brand, marketing and research professionals with international and multi-industry experience from companies that offer fast-moving consumer goods.

CIA also has an existing network of ground consultants and project-based personnel across the Philippines, Asia, US, and Europe.

We are the only brand activation agency in the Philippines with vast global expertise

CIA is passionate about one thing: Converting Insights into Action

We leverage on consumer insight to conceive powerful ideas. Then, we bring these ideas to life to capture the minds and hearts of consumers.

Our Capabilities include:

• Ethnic Marketing (local or overseas)
• Event Marketing (Corporate, Brand or Entertainment, Press Events)
• Field Marketing (Malls, Schools, Offices, House-to-House, On- Street etc, )
• Promotion Marketing (Trial and Loyalty)
• Retail Marketing (In-store sampling, promotions and merchandising)
• Digital Marketing (New)

We also do:

• Marketing Consultancy
• Creatives – Graphic design, Videography
• Research – Store Audits, Mystery Shopping, Consumer Research